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onestore.link vs Singular
Marketing analytics + attribution vs free app-store routing.
Singular combines marketing analytics with mobile attribution: it unifies campaign cost and performance data and offers deep linking and install attribution via SDK. It's built for data-driven growth teams optimizing paid spend. onestore.link is far narrower on purpose — a free, no-SDK link that sends each visitor to the right store. They solve different problems; pick by whether you need measurement or just routing.
Feature comparison
| Feature | onestore.link | Singular |
|---|---|---|
| Primary purpose | App-store smart routing | Marketing analytics & attribution |
| SDK required | No | Yes |
| Device-based store redirect | Yes | Yes |
| Deferred deep linking | No | Yes |
| Install attribution & cost analytics | No | Yes |
| In-app browser bridge (TikTok, Instagram) | Yes | Partial |
| Free tier | yes (unlimited links) | no (enterprise) |
| Setup time | < 1 min | SDK integration |
When to choose Singular
- You need unified marketing analytics — ad spend and ROI across networks in one place.
- Install attribution and deferred deep linking are part of your growth stack.
- You're optimizing significant paid acquisition and need accurate measurement.
When to choose onestore.link
- You just need a link that routes each visitor to the correct store, with no SDK.
- You don't run attribution-heavy paid campaigns and want zero integration overhead.
- You want a free link live in under a minute across your organic channels.
Frequently asked questions
Is onestore.link an alternative to Singular?
For the routing layer only. Singular is a marketing-analytics and attribution platform with an SDK; onestore.link replaces the simple store-routing job without code. For cost analytics or deferred deep linking, use an MMP like Singular.
Can a smart link and Singular coexist?
Yes. Use a smart link for clean, no-SDK store routing on organic channels and reserve Singular for the paid campaigns where attribution and cost analytics actually pay off.
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