Enterprise deep linking
onestore.link vs Branch.io
Branch for indie devs — without the SDK or $500/mo minimum.
Short answer
Branch wins when you need deferred deep linking, install attribution and are willing to ship an SDK. onestore.link wins when you need store routing today with no SDK, no app release and no enterprise minimum.
Last reviewed 2026-09-22
Branch.io is the industry-standard deep linking platform for medium-to-large mobile apps. It's powerful and full-featured (deferred deep linking, install attribution, fraud detection). It's also enterprise-priced and requires SDK integration. onestore.link is for the long tail: solo devs, indie teams, and content creators who need the smart redirect part of Branch without paying enterprise prices or integrating an SDK.
Feature comparison
| Feature | onestore.link | Branch |
|---|---|---|
| Target audience | Indie / SMB | Enterprise |
| SDK required | No | Yes |
| App rebuild required | No | Yes |
| Free tier | yes (unlimited links) | Limited |
| Price | $3.99/mo per link | $500+/mo platform |
| Deferred deep linking | No | Yes |
| Install attribution | No | Yes |
| Device-based redirect | Yes | Yes |
| In-app browser bridge | Yes | Yes |
| Custom OG per link | yes (Pro) | Yes |
| Setup time | < 1 min | Hours to days |
When to choose Branch
- You need deferred deep linking (route to a specific in-app screen after install).
- You need install attribution tied to specific ad campaigns and SKAdNetwork data.
- You have a dedicated mobile team and SDK integration is not a blocker.
- Your scale justifies the $500+/mo platform pricing.
When to choose onestore.link
- You want a smart redirect today, without writing any app code.
- You're an indie developer, small team, or content creator.
- Per-link pricing fits your business model better than a platform fee.
- You don't need install attribution — just a link that opens the right store.
Looking for an alternative? Branch alternatives when you only need the right app store →
See it in action: Smart links for paid ad campaigns →
Frequently asked questions
Is onestore.link a Branch replacement?
For URL-level smart redirects, yes. For deferred deep linking and install attribution, no — those features require an SDK. Use Branch when you need attribution; use onestore.link when you don't.
Can I migrate Branch short links?
Yes, for the smart redirect part. Recreate each Branch link as an onestore.link slug. If you depend on Branch for in-app deep linking or attribution, those features won't transfer.
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