Enterprise deep linking
onestore.link vs Branch.io
Branch for indie devs — without the SDK or $500/mo minimum.
Branch.io is the industry-standard deep linking platform for medium-to-large mobile apps. It's powerful and full-featured (deferred deep linking, install attribution, fraud detection). It's also enterprise-priced and requires SDK integration. onestore.link is for the long tail: solo devs, indie teams, and content creators who need the smart redirect part of Branch without paying enterprise prices or integrating an SDK.
Feature comparison
| Feature | onestore.link | Branch |
|---|---|---|
| Target audience | Indie / SMB | Enterprise |
| SDK required | No | Yes |
| App rebuild required | No | Yes |
| Free tier | yes (unlimited links) | Limited |
| Starting price | from $4.99/mo per link | $500+/mo platform |
| Deferred deep linking | No | Yes |
| Install attribution | No | Yes |
| Device-based redirect | Yes | Yes |
| In-app browser bridge | Yes | Yes |
| Custom OG per link | yes (Pro) | Yes |
| Setup time | < 1 min | Hours to days |
When to choose Branch
- You need deferred deep linking (route to a specific in-app screen after install).
- You need install attribution tied to specific ad campaigns and SKAdNetwork data.
- You have a dedicated mobile team and SDK integration is not a blocker.
- Your scale justifies the $500+/mo platform pricing.
When to choose onestore.link
- You want a smart redirect today, without writing any app code.
- You're an indie developer, small team, or content creator.
- Per-link pricing fits your business model better than a platform fee.
- You don't need install attribution — just a link that opens the right store.
Frequently asked questions
Is onestore.link a Branch replacement?
For URL-level smart redirects, yes. For deferred deep linking and install attribution, no — those features require an SDK. Use Branch when you need attribution; use onestore.link when you don't.
Can I migrate Branch short links?
Yes, for the smart redirect part. Recreate each Branch link as an onestore.link slug. If you depend on Branch for in-app deep linking or attribution, those features won't transfer.
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