Enterprise attribution
onestore.link vs AppsFlyer OneLink
OneLink without the SDK, without the enterprise contract.
Short answer
OneLink is one feature of a mobile-measurement platform and requires the AppsFlyer SDK. Choose OneLink when paid-UA measurement is the point; choose onestore.link when the link itself is the point.
Last reviewed 2026-09-22
AppsFlyer OneLink is the deep linking layer of AppsFlyer, the mobile attribution platform. Like Branch, it's powerful, SDK-based, and priced for enterprise teams. onestore.link offers the URL-level smart redirect piece — no SDK, no enterprise contract, no minimum spend.
Feature comparison
| Feature | onestore.link | OneLink |
|---|---|---|
| Target audience | Indie / SMB | Enterprise |
| SDK required | No | Yes |
| App rebuild required | No | Yes |
| Free tier | yes (unlimited) | No |
| Pricing model | Per-link, $3.99/mo | Custom / volume-based |
| Attribution and SKAdNetwork | No | Yes |
| Deferred deep linking | No | Yes |
| Device-based redirect | Yes | Yes |
| In-app browser bridge | Yes | Yes |
| Setup time | < 1 min | Hours to days |
| Contract / minimum | None | Yes |
When to choose OneLink
- You need mobile install attribution at scale, with SKAdNetwork and fraud detection.
- You're already on AppsFlyer for measurement and OneLink is bundled with your plan.
- You have enterprise procurement and dedicated mobile engineering.
When to choose onestore.link
- You only need the smart redirect part of OneLink, not the full attribution stack.
- You don't want to integrate the AppsFlyer SDK.
- You need to ship today, not after a procurement cycle.
- Per-link pricing matches your usage better than a custom contract.
Looking for an alternative? AppsFlyer OneLink alternatives when all you need is an app store link →
See it in action: Smart links for paid ad campaigns →
Frequently asked questions
Can onestore.link replace OneLink?
For the smart redirect use case (one URL → right store) yes. For attribution and deferred deep linking, no — those are AppsFlyer's core product and require their SDK.
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