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onestore.link vs Kochava
Mobile measurement platform vs a free, no-SDK smart link.
Kochava is a mobile measurement and attribution platform: install tracking, deep linking, fraud detection, and a data marketplace, integrated via SDK. It targets performance-marketing and growth teams who need to measure and optimize paid acquisition. onestore.link does none of that — it just routes each visitor to the right app store, free and SDK-free. Choose based on whether you need attribution or only routing.
Feature comparison
| Feature | onestore.link | Kochava |
|---|---|---|
| Primary purpose | App-store smart routing | Attribution & measurement (MMP) |
| SDK required | No | Yes |
| Device-based store redirect | Yes | Yes |
| Deferred deep linking | No | Yes |
| Install attribution | No | Yes |
| In-app browser bridge (TikTok, Instagram) | Yes | Partial |
| Free tier | yes (unlimited links) | no (enterprise) |
| Setup time | < 1 min | SDK integration |
When to choose Kochava
- You need to attribute installs and conversions to specific paid campaigns and networks.
- Deferred deep linking and post-install routing are part of your flow.
- Fraud detection and granular measurement across ad networks matter to you.
When to choose onestore.link
- Your need is simply one link that opens the right store on each device.
- You don't want to add and maintain an attribution SDK just to route to a store.
- You want a free, instant link for organic channels — bio, QR, email, ads.
Frequently asked questions
Does onestore.link replace Kochava?
Only for store routing. Kochava is a full MMP with an SDK for attribution and measurement; onestore.link handles the no-code 'right store per device' job. If you need to measure installs or do deferred deep linking, use an MMP.
Do I need an MMP at all?
If you're not running paid acquisition that you must attribute, often no. A smart link covers organic store routing; add an MMP like Kochava only when attribution is a real requirement.
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