Link management
onestore.link vs Dub
Open-source link management vs purpose-built app-store routing.
Short answer
Dub is a link-management workspace — many branded links, teams, a rich API. onestore.link does one thing, app-store routing per device, and is free for unlimited links.
Last reviewed 2026-11-03
What each one is
- onestore.link
- — one link that sends iPhone visitors to the App Store, Android visitors to Google Play and desktop visitors to a page with both, with no SDK. Free for unlimited links; Pro costs $3.99 per link per month.
- Dub
- — Link management. Branded short-link workspaces, built for many links and many teammates.
Dub is a modern, open-source link-management platform — branded short links, analytics, and a strong API, aimed at marketing and developer teams. It can do device-based routing, but app-store routing is one feature among many rather than the core product. onestore.link does one thing: send every visitor to the right store, with in-app browser handling and a desktop landing page, free and with just an email to start.
Feature comparison
| Feature | onestore.link | Dub |
|---|---|---|
| Primary purpose | App-store smart routing | Link management suite |
| Device-based store redirect | Yes | partial (geo/device targeting) |
| In-app browser bridge (TikTok, Instagram) | Yes | No |
| Desktop app-store landing page | Yes | No |
| SDK required | No | No |
| Free tier | yes (unlimited links) | yes (limited) |
| Custom domain | Yes (Pro) | Yes |
| Per-link pricing | $3.99/mo (Pro) | Account plans |
When to choose Dub
- You want a full link-management workspace — many branded links, teams, and a rich API.
- Short-link analytics across all your marketing URLs matters more than store routing.
- You need an apex domain, or many branded domains on one account — onestore.link attaches one subdomain per Pro link.
When to choose onestore.link
- Your one job is sending iOS to the App Store and Android to Google Play, reliably.
- You promote on TikTok / Instagram and need in-app browsers handled, not a broken store link.
- You want a free link for a single app, with just an email, without adopting a whole platform.
Frequently asked questions
Can Dub send users to the right app store?
Dub supports device and geo targeting, so you can build store routing with it. But it's a general link-management tool — onestore.link is purpose-built for store routing and adds in-app browser bridging and a desktop store landing page out of the box.
Which is better for a single app link?
For one app, onestore.link is faster to set up — search your app, get the link with just an email. Dub shines when you're managing many marketing links across a team.
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