URL shortener
onestore.link vs Bitly
Bitly is great. But not for app stores.
Bitly is the most well-known URL shortener. It's excellent at what it does — shortening URLs, tracking clicks. It is not a smart link tool: a Bitly link points to a single destination URL, regardless of whether the visitor is on iOS, Android, or desktop. onestore.link is purpose-built for app store routing.
Feature comparison
| Feature | onestore.link | Bitly |
|---|---|---|
| Primary purpose | App store smart redirect | Generic URL shortening |
| Device-based redirect | Yes | No |
| In-app browser bridge | Yes | No |
| Custom OG per link | yes (Pro) | No |
| App-store-specific landing page | Yes | No |
| Click analytics | yes (Pro) | yes (paid) |
| Free tier | yes (unlimited) | Limited (50 links/mo) |
| Pricing | from $4.99/mo per link | $8–35/mo account |
| Custom domain | Coming soon | Yes |
When to choose Bitly
- You're shortening generic URLs (blog posts, marketing pages, documents).
- You need a vanity short URL for non-app destinations.
- You're already paying for Bitly Premium and use its broader analytics.
When to choose onestore.link
- Your link should send iOS users to the App Store and Android users to Google Play — automatically.
- You share the link on TikTok / Instagram and need the in-app browser bridge.
- You want custom OG metadata for app store shares.
Frequently asked questions
Can I just use Bitly for app store links?
You can shorten one store URL (e.g., the App Store one). But Android users tapping that link will land on the App Store, which they can't install from — a poor experience. onestore.link routes each visitor automatically.
Should I use both?
Yes, for different jobs. Bitly for shortening generic URLs. onestore.link for app store links.
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