Developers

AppsFlyer OneLink alternatives when all you need is an app store link

OneLink is one feature of a measurement platform. If the link is the point, you do not need the platform.

Short answer

OneLink is a feature of AppsFlyer's measurement platform: its redirection works before the SDK is installed, the attribution it exists for does not, and using it means running an AppsFlyer account. If you only need one URL that sends iPhone visitors to the App Store and Android visitors to Google Play, onestore.link does that as a plain redirect — no SDK, no app release, no account to create the link. Keep OneLink when measuring paid acquisition is the point.

Last reviewed 2026-09-22

Teams reach for AppsFlyer OneLink because it is the link everyone has heard of, then discover they have adopted a measurement platform to own a redirect. That is a fair trade when you are buying user acquisition and need to know which ad produced which install. It is a poor one when the requirement was a single URL for a bio, a QR code or an email footer. This guide separates the two, so you can tell which half of OneLink you are actually using before you pick a replacement.

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The problem

OneLink's redirection works without the SDK, but the attribution it exists for does not — so the half most teams want is the half that costs the most.
Getting a link means an AppsFlyer account, a configured app and a dashboard someone has to own.
Marketing wants a link today; shipping an SDK means a release cycle and a review.
Paying for install attribution you never read is paying for a redirect at platform prices.

With onestore.link

If you only route to the right store: a smart link replaces OneLink at the URL layer — onestore.link, free for unlimited links, no SDK and no app update.
If you need install attribution on paid campaigns: keep AppsFlyer, or look at Adjust, Kochava or Singular. All of them need an SDK; that is what you are buying.
If you need deferred deep linking (a new user landing on a specific screen after install): that is Branch or AppsFlyer, and it needs an SDK too.
Android campaign data without any of it: onestore.link attaches a Play Install Referrer to every Google Play exit, so the campaign shows up in your Play Console.

How to do it

No SDK, no rebuild. Just a URL.

1
Work out which half of OneLink you use
Open your AppsFlyer dashboard and look at whether anyone reads the install attribution. If the answer is that the link is pasted in bios, ads and QR codes and nobody opens the reports, you are using the redirect and paying for the platform.
2
Recreate the link at the URL layer
On onestore.link, search your app or paste either store URL, pick a slug and confirm by email. Both store URLs sit behind one link, and you can change them later without changing the URL you shared.
3
Swap the URL, keep your campaign tags
Replace the OneLink URL wherever it appears. Incoming utm_* parameters are read before the redirect and forwarded into the Play Install Referrer, so Android campaign data survives the move with nothing to configure.

Frequently asked questions

Does AppsFlyer OneLink work without the SDK?

The redirection does — a OneLink URL sends visitors to the right store before the SDK is in your app. The attribution does not: measuring which campaign produced an install requires the AppsFlyer SDK. So "OneLink without the SDK" is a redirect, which is what a smart link gives you without the platform.

Is AppsFlyer OneLink the same as onelink.to?

No — three different things share the name. AppsFlyer OneLink is a feature of AppsFlyer's measurement platform. onelink.to is an unrelated standalone smart-link service. And "one link" is also used generically for any single URL that routes per device. Check which one a comparison is about before you read it.

What is the best free AppsFlyer OneLink alternative?

For the store-routing half, onestore.link: one link for both stores, free for unlimited links, no SDK and no account needed to create one. Pro, from $1.99 per month per link, adds click analytics and attribution by source and channel. There is no free replacement for SDK-based install attribution, because that is the part that needs the SDK.

Can I keep campaign tracking after leaving OneLink?

On Android, yes, without an SDK: every Google Play URL onestore.link hands out carries a Play Install Referrer, so the campaign is visible next to the install in your Play Console. On iOS, campaign reporting needs a provider token that Apple issues only to the app's own owner — you can supply yours in the link's settings, and without it no tool can attribute an iOS install for you.