Attribution platform
onestore.link vs Adjust
Enterprise mobile attribution vs free, no-SDK store routing.
Short answer
Adjust is a paid mobile-measurement platform with an SDK and a contract. If you are not buying UA measurement, that is a lot of platform to own a redirect.
Last reviewed 2026-11-03
What each one is
- onestore.link
- — one link that sends iPhone visitors to the App Store, Android visitors to Google Play and desktop visitors to a page with both, with no SDK. Free for unlimited links; Pro costs $3.99 per link per month.
- Adjust
- — Attribution platform. Mobile measurement platforms (MMPs): an SDK in your app, and reporting built for paid acquisition.
Adjust is a mobile measurement partner (MMP): install attribution, fraud prevention, deep linking, and campaign analytics, integrated via an SDK. It's a powerful, paid platform for performance-marketing teams. onestore.link solves only the routing layer — one link to the right store — with no SDK and a free tier. They're not really competitors: many teams use a simple smart link for store routing and an MMP only when they truly need attribution.
Feature comparison
| Feature | onestore.link | Adjust |
|---|---|---|
| Primary purpose | App-store smart routing | Attribution & analytics (MMP) |
| SDK required | No | Yes |
| Device-based store redirect | Yes | Yes |
| Deferred deep linking | No | Yes |
| Install attribution | No | Yes |
| In-app browser bridge (TikTok, Instagram) | Yes | Partial |
| Free tier | yes (unlimited links) | no (enterprise) |
| Setup time | ~1 min | SDK integration |
When to choose Adjust
- You need install attribution to measure which campaigns drive downloads.
- Deferred deep linking — dropping new users on a specific in-app screen after install — is required.
- You run paid UA at scale and need fraud prevention and an MMP's analytics.
When to choose onestore.link
- You just need one link that sends each visitor to the correct store, with no SDK.
- You don't want to integrate and maintain an attribution SDK for a routing need.
- You want a free link ready in about a minute for a bio, QR code, ad, or email.
Frequently asked questions
Is onestore.link an alternative to Adjust?
Only for the store-routing slice. Adjust is a full attribution platform with an SDK; onestore.link replaces the much simpler 'send users to the right store' job without code. If you need install attribution or deferred deep linking, use an MMP like Adjust.
Can I use both together?
Yes. Plenty of teams use a smart link for clean store routing and an MMP only on the campaigns that genuinely need attribution, to keep SDK overhead and cost down.
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