Marketing

How to track clicks and installs on your app download link

See how many people click your app link, where they're from, and which platform — and tie it back to campaigns.

If you share a raw App Store or Google Play link, you get almost no data: stores don't tell you who clicked, from which channel, or on what device. To measure which campaign, post, or creator actually drove installs, you need a link you control that records each click. Here's how to track app download clicks with a smart link and UTM tags.

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The problem

Raw store links give you no click data — you can't see source, platform, or volume.
You can't tell which channel, ad, or creator drove an install.
Maintaining separate links per campaign for attribution is tedious.
Store console analytics start only after the install, missing the click-through funnel.

With onestore.link

A onestore.link Pro link records every click with platform, country, and source.
Append utm_source / utm_campaign and they're preserved and reported per click.
Compare channels — bio vs ads vs email — from one dashboard.
See the click-to-store funnel, including tap-through on bridge and desktop pages.

How to do it

No SDK, no rebuild. Just a URL.

1
Create a Pro link
Make a onestore.link for your app and upgrade it to Pro to turn on click analytics.
2
Tag your channels
Add utm_source and utm_campaign to the URL for each place you share it (e.g. ?utm_source=instagram).
3
Read the dashboard
Watch clicks break down by platform, country, and source so you can double down on what converts.

Frequently asked questions

Can I see installs, or only clicks?

onestore.link measures clicks to the store with full source, platform, and country breakdowns. Final install counts live in the App Store / Play console; combining the two gives you the full funnel.

Do UTM parameters work?

Yes. UTM tags on your onestore.link URL are preserved through the redirect and recorded, so you can attribute clicks to specific campaigns and channels.

Is tracking available on free links?

Click analytics is a Pro feature. Free links redirect to the right store but don't record analytics. Upgrading a single link to Pro unlocks its stats.