Paid acquisition
App download links in email campaigns
One button in your newsletter, right store for every subscriber.
Short answer
Use one onestore.link where you would have put two store links: it sends an iPhone to the App Store, an Android phone to Google Play, and a computer to a page with both store buttons and a QR code. It is a redirect, not an SDK, so nothing changes in your app. Campaign tags on the link, such as utm_source and utm_campaign, are passed on to the store: to Google Play as an Install Referrer you read in Play Console, and to the App Store once you add your App Store Connect provider token. A free link costs nothing and is deleted after 30 days without a visitor; Pro, at $3.99 a month or $39.90 a year per link, keeps it for good and shows where its visitors came from.
Last reviewed 2026-10-19
Your email list mixes iPhone and Android users, but an email template renders one "Download the app" button with one URL. onestore.link lets that button point everyone to the right store, so you don't have to maintain two CTAs or guess your subscribers' devices.
The problem
- Email templates have one CTA button but a device-split audience.
- Maintaining separate "iOS" and "Android" buttons is clumsy and hurts click-through.
- Store links can't read the device from inside an email client.
With onestore.link
- Point your single CTA button at one onestore.link URL.
- Each subscriber's tap resolves to the App Store or Google Play at click time.
- Pro links track clicks by source so you can measure your email channel.
How to set it up
No SDK, no rebuild. Just a URL.
- 1
Make your link
Create a onestore.link with your store URLs and tag it with utm_source=email.
- 2
Wire up the button
Set your newsletter's "Download" button href to the onestore.link URL — one button, not two.
- 3
Send and measure
Ship the campaign. Pro analytics show how many installs your email channel drove.
Frequently asked questions
Do I still need separate App Store and Google Play buttons?
No. A single button pointing at your onestore.link handles both — the redirect picks the store based on the device that opened the email.
Will it work across email clients like Gmail and Apple Mail?
Yes. The link is a normal URL; routing happens when the click lands on onestore.link, so it's independent of the email client.
Can I attribute installs to a specific newsletter?
Add a utm_campaign tag to the URL. Pro links record it so you can compare campaigns.
Ready to try it?
Free forever, no password. Your link is ready in about a minute.
Create your free link