Marketing
How to A/B test the link or creative that drives your app installs
Compare which channel, creative, or message sends the most people to your store.
You can't improve what you can't measure. If every campaign points at the same raw store link, you have no idea which creative or channel actually worked. By giving each variant its own tagged smart link, you can compare clicks, platform split, and geography — and keep the winner. Here's how to A/B test what drives your installs.
The problem
- Raw store links give no feedback on which creative or channel won.
- You can't compare two campaigns without per-source data.
- App store experiments (custom product pages) don't cover the pre-click funnel.
- Guessing which post or ad performed just wastes spend.
With onestore.link
- Give each variant its own onestore.link, or one link with a unique utm_source per variant.
- Compare clicks, platform split, and geography per variant on Pro.
- Keep the winner and drop the loser based on data, not guesswork.
- Change destinations live if you need to adjust mid-test.
How to do it
No SDK, no rebuild. Just a URL.
- 1
Set up your variants
Create a separate link for each variant, or tag one link with a unique utm_source per placement.
- 2
Run them in parallel
Ship each variant across your channels for the same window.
- 3
Pick the winner
Read the dashboard, compare click and platform data per variant, and double down on what converts.
Frequently asked questions
Can I test variants inside a single link?
Yes. Use a different utm_source per placement on the same link, and Pro analytics group clicks by source so you can compare them.
Does this measure installs or just clicks?
It measures store clicks with full source detail. Combine that with your App Store / Play console install numbers for the full picture.
How many variants can I run?
As many as you like — one link per variant, or one link with as many tagged sources as you need.
Ready to try it?
Free forever, no signup required. Your first link is live in under a minute.
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