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onestore.link vs Rebrandly

Branded link management vs a free, no-SDK app-store smart link.

Rebrandly is a branded-link platform: custom-domain short links, analytics, and team workflows at scale. Like other link managers, it can route by device, but it's built around branded links generally — not the specifics of app-store routing. onestore.link focuses purely on getting each visitor to the correct store, with in-app browser handling and a desktop landing page, free to start.

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Feature comparison

Featureonestore.linkRebrandly
Primary purposeApp-store smart routingBranded link management
Device-based store redirectYespartial (device targeting)
In-app browser bridge (TikTok, Instagram)YesNo
Desktop app-store landing pageYesNo
SDK requiredNoNo
Free tieryes (unlimited links)yes (limited)
Custom domainComing soonYes
Per-link pricingfrom $4.99/mo (Pro)Account plans

When to choose Rebrandly

  • You run lots of branded marketing links and want them all on your own domain.
  • Team workflows, bulk link creation, and a mature API are priorities.
  • Branding the whole URL matters more than app-store-specific behavior.

When to choose onestore.link

  • You specifically need iOS → App Store and Android → Google Play routing that just works.
  • Your audience clicks from in-app browsers that break direct store links.
  • You want one free app link without a paid link-management subscription.

Frequently asked questions

Does Rebrandly route to the App Store or Google Play by device?

Rebrandly offers device targeting you can configure, but app-store routing isn't its core focus. onestore.link is built for it and includes in-app browser bridging and a desktop store page automatically.

Is onestore.link cheaper than Rebrandly?

onestore.link is free for unlimited links with branding; Pro is per-link from $4.99/mo. Rebrandly prices at the account level across plans. For a single app link, onestore.link is the simpler, cheaper start.

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onestore.link vs Rebrandly — App-store routing vs branded links (2026)